AFC Communications and Marketing Logo

The Communications and Marketing Commission (CMC) is open to all AFC members and is geared specifically to those in public relations, marketing, graphic and/or web design, development, and communications positions.


Quick Links

  1. Executive Board
  2. Announcements
  3. LeRoy Collins Distinguished Alumni Awards
  4. Upcoming Events
  5. Bylaws
  6. Meeting Minutes
  7. Awards and Recognition
  8. Social Media - Get Connected


  • Responsible for the LeRoy Collins Distinguished Alumni Awards. This event is held every two years and celebrates the achievements of our alumni in the categories of Against All Odds, Hometown Hero, Rising Star, and Lifetime Achievement.
  • The commission's annual fundraising event is the Awards of Excellence. Competition involves all 28 Florida colleges in the categories of print design, web design, marketing, public relations story pitches, commercials, photography, and more.
  • We provide leadership opportunities by becoming a member of the board in the positions of Chair, Chair-Elect, Vice Chair, and Communications Officer.

Welcome - A Message from the 2017 Chair


Sheila Nichols, Pensacola State College


Chair: Sheila Nichols, Pensacola State College, email:; Phone: 850-484-1428

Chair-Elect: TBA

Vice Chair: Laura Green, Gulf Coast State College, email:; 850-769-1551. ext. 3811

Immediate Past Chair: Teresa Araque, Florida SouthWestern State College, email:; Phone: 239-489-9061

Communications Officer: Johnathan Cooks, North Florida Community College, email:; Phone: 850-973-9406



The CMC is looking for volunteers to help with a re-publishing project of Dr. Walter Smith's book "The Magnificent Twelve: Florida's Black Junior Colleges." Published in 1994, the book has long been out of print and volunteers are needed to re-type chapters, edit, proof, create layouts, gather photos, explore printing options, marketing materials, promotional videos, etc. All proceeds generated by new sales of Dr. Smith’s book (both in print and digital) will be split between the Dr. Walter Smith Library in Tampa and the AFC Foundation.

For more information, contact Chris Thomes at Gulf Coast State College, 850-747-3250 or

2017 CMC Awards of Excellence

It’s time to begin gathering your best work from the past year (August 1, 2016 through July 31, 2017) for submission in the 2017 AFC Communications and Marketing Commission (CMC) Awards of Excellence competition. Winners will be recognized at the AFC Annual Meeting and Conference November 1-3 at Innisbrook in Palm Harbor.  Each year, the CMC looks forward to honoring outstanding achievement among Florida college marketing and public relations professionals. This year is no exception.  We can’t wait to see what you’ve done this past year. We’ve also added a new category (Campaign) and revised an existing category (Social Media).

 After you’ve selected the award categories you plan to enter, be sure to check out the entry and submission guidelines. All entries must be received by Monday, Sept. 18, 2017 (no exceptions). Winners will be notified no later than October 6, allowing award recipients to register for the AFC Annual Meeting and Conference and make hotel reservations.

   Click here for the General Entry and Awards Guidelines, Submission Guidelines, and Award Categories.

   Click here for the Electronic Entry Form.

   Click here for the Electronic Entry Form - Exemplary Practice/Overall Campaign.

 Please note the FTE criteria for each category. Two sets of awards are presented (FTE criteria: Less than 10,000 and more than 10,000) unless otherwise indicated. While the CMC encourages membership, individuals submitting entries are not required to be AFC members.

 Colleges participating in the Exemplary Practice/Overall Campaign must submit a separate entry form signed by their president. The winning college is required to make a presentation at the fall convention in November.

 I look forward to working with each of you and anticipate the competition to be an exciting event. Do not hesitate to contact me if you have any questions or concerns. A PDF presentation of the 2016 winners can be found here. 

LeRoy Collins Distinguished Alumni Awards

2017 Call for Entries!

Click here to download awards information packet

2017 Awards of Excellence Entry Form

Exemplary Practice/Overall Award Entry Form



Lifetime Achievement
Marcia Mayer, North Florida Community College

Against the Odds
Kristina Garcia, St. Johns River State College

Hometown Hero
Edwin O. Swift III, Florida Keys Community College

Rising Star Award
Forrest "Max" Gooding, South Florida State College


Great Twenty-Eight Conference:  July 19-21| Florida Southwestern State College, Ft. Myers, FL

Conference Rates:
Members:  $149
Non-Members:  $179
(group rate is valid until July 5th)


Recognizing the need to establish procedures and guidelines as they reflect the rights, responsibilities, and objectives of its membership, the Communications and Marketing Commission hereby adopts these Bylaws and Standing Rules:

Bylaws (Updated 11/2014)


November 12, 2014 (Agenda | Minutes)
November 14, 2013 (Business Meeting Minutes)
Convention 2012 (Notes | Minutes)



2016 CMC Awards of Excellence

2015 CMC Awards of Excellence

2014 CMC Awards of Excellence

2013 CMC Awards of Excellence

LeRoy Collins Recipients Program


AFC Connections is our private interactive forum. Within this forum, we have the Communications and Marketing Commission Community. Please join the community and connect with us today!

How to Join the Communications and Marketing Commission Community:

  1. Visit and click the login button.
  2. Click on the 'My Profile' link.
  3. Click on 'My Features' and select "Circles" - All Circles.
  4. Scroll down to the communications and marketing commission community and select it.
  5. Look to the upper right corner of the page and select 'join circle.'

OR Click on the plug to be taken to the Communications and Marketing Commission Community and then log on to the website and then click Join Circle:

If you have an issue logging on to the site, first try clicking on the forgot my username AND the forgot my password links. Forgot my username will send you an email with your correct username. Forgot my password will send you a link to reset your password.

If your email address is not found on file, please send a message to and a staff member will contact you.